Ease of use and having intuitive appeal is any product and even some technology-based services, such as ticket booking site or any mobile phone. For example, a personal computer only became popular after Apple and Microsoft came out with simple easy to use interface. Even if you buy a new car, the manufacturers have made keys so simple, that you do not need the key to start the car, it is a button now in new cars. Ikea is the largest furniture store because they sell easy to assemble furniture. They operate in 41 countries, they sell easy to assemble furniture (Loeb, 2012). I work in IT, and when our applications are designed, we try to build an intuitive user interface, we try to minimize mouse clicks to navigate around an application, a lot of thought and effort goes into making applications simple and user-friendly. Let me give another example, where the technology is groundbreaking but it did not take off because it is not simple – Bitcoin. It mostly became popular because it...
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