I would like to discuss Apple Inc today. I am sure we all know about Apple and familiar with the products and services it offers. We can do a PESTAL analysis of Apple. P for Political – Current trade war between the USA and China made Apple vulnerable to tariffs. Apple is a California, USA based company that does business all over the world, and it’s partner Foxconn, which is a Taiwanese company manufactures parts in China. In the current geopolitical situation when nations are imposing or considering the idea to impose the tariff on each other made Apple vulnerable with it’s globally exposed supply chain. Apple needs a politically stable environment to continue their operation without any major disruption. E for Economic – While the US economy is doing pretty well with low employment, but the Chinese economy and the European economy is slowing down. A low growth environment is not very good for Apple as it produces really expensive phones, which are not really essential goods for p...
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