Simplicity is the discipline of minimizing, refining or editing back a design. Simplicity has become competitive advantage nowadays for numerous reasons just to elaborate on a few benefits. The first factor or benefit that will come to one’s mind is cost effective. This means costs that can be influenced to a significant extent by the authority or actions of an individual at a specific responsibility level within a specific time span (Akintayo and Oghenekhowo 200300). Also cost effective is useful in making an important decision that will enhance the attainment of organization goals.
Simplicity assists in creating clear goals for the organization and at the same time remain a focus. When an organization is a focus then the organization can move faster in realizing targeted goals and eliminating obstacles or barriers from both internal and external environment.
Today, the innovations in technology increasingly are focusing on simplicity – hiding or even eliminating complexity – to uncover entirely new and better ways to work and manage daily life for everyone (Yen, S. 2014). This statement is just revealing to us that doing things in a simple way these days communicate to larger people or audience which they can easily decode the message being passed across and at the same time being captivating.
Tim Brown in his presentation cited how people are cured of Eye problems or defects in Aravind Eye Institute in Madurai, India. In the western world highly trained technicians are being used but in India, patients and community health workers are being trained to understand how a PDA and application on PDA might replace those technicians in fitting and diagnostic service. This action led to a drastic reduction of price from $200 a pair to just $4 a pair.
Compatibility is a great factor that will add value to customers. Higher compatibility leads to faster adoption of innovation. A Product will succeed by being compatible with customer knowledge or system.
Quality Service Delivery: This is when an organization provides quality service for its customers. I will like to cite Startimes Nigeria, is a digital media firm the company has improved in their products such as quality pictures, more channels with a little amount to be paid to crown it all internal antennal compared to the fellow competitor (DSTV) with external antennal.
Bundling and Packaging: This goes beyond normal packing or what the physical outlook of the product or service. This should include desirable or admirable packages, and many benefits that are significant in nature cum making the product or service unique and whole that is captivating to the eyes and hearts of the customers.
Timely Service Delivery: One of the major ways to buy a customer or in the heart of a customer is quality time management. If a firm or company can deliver its product or service as scheduled it will surely go a long way, in fact, there would be a multiplier effect of this factor on the firm. The firm can relatively increase its price and customers will still be willing to pay at that high price.
The first product that comes to mind is the mobile phone. This product added value to me as a customer because I do not need to drive every time to see my clients, family members, friends, etc. I will just pick my phone make calls at ease without any stress of driving unless if it is paramount to me to see the person face to face.
Automated Teller Machine (ATM): This product has added value to me in the sense that it reduced time wastage in the banking hall you can easily withdraw or send money through this machine. Also, for a business transaction which you just need to transfer money and last but not the least weekend transactions.
REFERENCES
Akintayo and Oghenekowo (2003). Corporate Strategies for policy formulation. Yemi Modern Printers, Ibadan, Nigeria.
James, T. (2011). Operations Strategy. Bookboon.com
Yen, S. (2014). How Design Thinking Drives Competitive Advantage. Forbes. Retrieved from: http://www.forbes.com/sites/sap/2014/08/11/how-design-thinking-drives-competitive-advantage/#7c1f8eaa7a53 Video:
Brown, T. (2009). Designers—think big! TED. [Video File]. Retrieved from: http://www.ted.com/talks/tim_brown_urges_designers_to_think_big?language=en
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