Through an Initial Public Offering, or IPO, a company raises capital by
issuing shares of stock, or equity in a public market (Fuhrmann, 2013).There are few reasons for a
private company to go public –
1. Raise
cash for expansion or debt reduction
2. Some
initial investors ( angel investor or venture funds) might want to exit
3. Becoming
public can generate buzz and might mean awareness of the brand or the company
4. The
shareholders like CEO or the founder members can see value unlocking of their
holdings
Before
a private company can go public it has to hire investment banks with experience
in same business sector, so that they (Underwriter of the bank) can value the
business. Here important point to note that businesses are usually valued based
on valuation multiples of the sector, potential future earning etc,. And
Investment banks usually find initial investors too.
Before
a company goes public, it has to come up with a prospectus with all the company
related information for Security and Exchange Commission or SEC and investors.
And the company has to file S-1 with SEC. S-1 provides detailed information
about the business, financial statements, potential risks and plan for the cash
raised from public offering (Hall, 2015).
S-1
files can be found in SEC website https://www.sec.gov/cgi-bin/browse-edgar?company=&CIK=&type=s-1&owner=include&count=40&action=getcurrent
According
to PWC, a company intending to go public (file IPO) can expect to pay 5 – 7% to
underwriters. And there will be costs related to legal, accounting
distribution, mailing etc. But, underwriters work on coming up with the price
to make maximum profit, share allotment and finding a stock exchange to list.
In US every company will try to be listed on NYSE or NASDAQ, since these
markets are so liquid (Fuhrmann, 2013).
Next
the CEO , CFO, investor relations individuals start roadshows essentially to
convey the vision, mission and future prospect of the company to the potential
investors.
After
going public, each public company files 10 Q every quarter with all those
information and every year these public companies file 10-K. All these
information filed with SEC are for public to access, who can be investment
firms or individual investors.
Any
public company has to spend $1.5 million to comply with financial, legal and
regulatory burdens ( Fuhrmann, 2013).
So,
we can see going public is not an easy task for a company, but per The Economist
IPO process is the locomotive of capitalism (Fuhrmann, 2013).
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