Berfield & Baigorri (2013) relate a fascinating story about a Spanish company whose supply chain is highly centralized and where "speed and responsiveness are more important than cost." We learn the Zara produces about half of its clothing in Spain or nearby countries and the rest in other carefully selected locations. All products are shipped to Spain for distribution to the stores. With this level of control, Zara manages to make scheduled deliveries twice a week to each store, often with 48 hours after leaving Spain. Fast Fashion refers to not only the speed at which inventory reaches the store but also to the interval at which the store's inventory is refreshed. Zara's store managers use Personal Digital Assistants (PDAs) to provide daily feedback to the company headquarters, where the data is used to drive decisions regarding stock replenishment and new products. Zara has also invested in the technology which enables them to go from conce...
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